What is now called APU Company was established as the first alcohol distillery in Mongolia.
The distillery was relocated from the city center to a historic site on the bank of the Tuul River.
The company ventured into beer production with guidance from expert brewers from then Czechoslovakia
The brewery test-produced the first ever Mongolian dark beer, using traditional European brewing techniques.
Barley and malt processing operations began at the plant.
Fully mechanized line was installed at the plant, raising production capacity to 3000 bottles per hour.
New bottling facilities were installed and the plant began producing soft drinks and bottled mineral water sourced from Janchivlan Spa.
The “Altan Gagnuur” brand was launched in Mongolia, bringing first ever herbal liqueur to Mongolian market.
To commemorate the 50th anniversary of People’s Revolution, the factory was awarded the State Honorary Certificate for outstanding management of production and service.
Construction of the new integrated vodka and beer plant was completed. To celebrate, the “Niislel” beer brand was launched, a refreshing new lager beer.
The plant was officially named “Vodka and Beer Plant of Ulaanbaatar” by the Council of Ministers of the People’s Republic of Mongolia.
APU began exporting to former USSR, introducing the “Borgio” and “Niislel” brands to international consumers for the first time.
The plant received a numerous awards recognising the quality of both its products and business conduct. To commemorate the first Mongolian in space, APU Company launched new premium vodka “Bolor”.
The company was partially privatized, and the name “APU” was formally adopted (reflecting the Mongolian name “Spirits Beer Beverages”).
New advanced beer filtering and bottling equipment from Germany was installed at the brewery.
The company installed a world-class spirits research and development facility.
Further technology updates were made with the installation of a new bottling technology in the water and soft drinks plant.
The State sold all its remaining shares in APU, transferring the company entirely to private ownership. Shunkhlai Group became the majority shareholder.
A major equipment update program was put into action, raising the brewery’s annual production capacity to 20 million liters, and placing APU at the leading edge of vodka production. Two new premium beer brands “Khar Khorum” and “Altan Gobi”, and a new vodka brand “Eruul“ were launched.
The installation of state-of-the-art bottling equipment at the distillery raised soft drink and water production capacity to 5 million liters per year.
APU Company entered dairy production, introducing the “Tsever Suu” (Pure Milk) dairy brand to Mongolian consumers.
“Soyombo” super-premium vodka brand was launched, adding the first alpha spirit to APU Company's portfolio.
The construction of a new automated distillery, capable of producing 15,000 liters of premium-grade spirit a day, was completed. In order to fulfill the growing demand for juices, APU Company launched “Frutta” juice brand to Mongolian consumers. “Fusion” beer brand was also introduced to the Mongolian market.
The restyling of the “Chinggis Khan”, ultra-premium vodka brand, was completed and successfully launched internationally.
The construction of a new, leading-edge brewery facility was completed in just 15 months, and the fully automated APU Logistics Center began operations, setting APU Company’s logistics and warehousing facilities at the forefront of global standards. “Orgiluun”, the first carbonated water to be sourced and produced in Mongolia was launched, and the “Borgio” beer brand was fully updated.
A dedicated dairy plant was put into commission at APU Company’s premises, setting a new standard for the Mongolian dairy market. First ever children oriented, “Maamuu dairy” brand was launched.
APU Company is commemorating its 90th anniversary. It is a special occasion to re-affirm the roots and the founders’ vision, but also to bring in innovation to be well equipped to continue sowing the seeds for the future prosperity of the company and beyond.
Through the spin-off of dairy production and sales operations, APU JSC assigned its relevant rights and obligations to APU Dairy LLC, a wholly-owned subsidiary, which registered its incorporation on 22 September 2017.
In accordance with the Financial Regulatory Commission’s Resolution No.224 dated 24 November 2017 on the approval of the merger of Evergreen Investments LLC into APU JSC”, it was approved to increase APU shares by 321,304,553 common shares, 266,091,981 of which was to be owned by Heineken Asia Pacific Pte.Ltd and 55,212,572 was to be owned by Mongolian Beverage Investment LLC through private placement.
